¡EL FUTURO IS HERE! 2025 CONFERENCE IDENTITY DESIGN
CONFERENCE IDENTITY DESIGN
THE BRIEF — I designed comprehensive print booklets and supporting materials for the PASOS Network's biannual ¡El Futuro Is Here! 2025 conference — building their first fully established visual identity from the ground up and creating a seamless, culturally grounded experience for attendees from across the country.
STEP 1
STYLESCAPES
The theme we wanted to pay homage was the idea of “igniting hope, Cultivando Liderazgo” in the scope of a professional conference identity. I included minimal aspects inspired by latino printmaking culture to weave throughout the identity.
STEP 2
PRINT CONFERENCE ITINERARY
I built the main conference itinerary booklet: background, three-day schedule, campus map, keynotes, workshops, advisory committee, and sponsors, with printmaking line accents as a cultural homage throughout.
STEP 3
FROM SPARK TO SPACE
DIRECITONAL SIGNAGE
I developed cohesive interior and exterior directional signage carrying the printmaking accents, typographic treatments, Chicago star, and branded palette. Visual consistency across mediums ensured that visitors always were where they were supposed to be.
STEP 4
SUPPORTING
EVENT MATERIALS
I produced supporting materials: three liturgical covers, a PASOS-logo-derived bingo card, and two custom stickers — one conference-branded, one commemorating the new pope. Creating various types of conference promotional items ensured clear brand recognition for visitors long after the conference is over.
