This project was divided into three distinct design workstreams (summer fest, email newsletters, and updated program flyers) , each led by an individual designer.

Each designer on the intern team developed three stylescapes representing varying levels of visual intensity, ranging from conservative to expressive, with the intention that cohesive elements could be carried across all three workstreams.

My contribution centered on the 'medium' direction: a stylescape similar to the organization's existing brand identity, but including newer visual elements that call back to their rich cultural history.

This approach favored a warm palette that allowed the brand's rich colors to breathe, while incorporating elements (papel picado, Ukranian coat of arms, Danish clogs) from the cultures of those they serve. During initial conversations, two broader communities in particular were highlighted: Latine and Eastern European, especially Mexican and Ukrainian communities.

GRAPHIC DESIGN

ILLUSTRATION

GRAPHIC DESIGN

ILLUSTRATION

PORTFOLIO

GRAPHIC DESIGN

ILLUSTRATION