ERIE NEIGHBORHOOD HOUSE
UPDATED PROGRAM FLYERS
THE BRIEF — Through the Willenborg Civic Action Internship at Dominican University, I designed updated bilingual program flyers for Erie Neighborhood House, bridging a visual identity gap across communications reaching both donors and community members, in both English and Spanish.
STEP 1
STYLESCAPE
Each designer on the intern team developed three stylescapes representing varying levels of visual intensity, ranging from conservative to expressive, with the intention that cohesive elements could be carried across all three workstreams.
I developed the 'medium' stylescape, brand-familiar but enriched with fresh cultural motifs honoring Latine and Eastern European communities (papel picado, Ukrainian coat of arms, Danish clogs).
STEP 2
PROGRAM FLYERS
The primary focus of the updated program flyers was to establish a more consistent brand identity across communications reaching various members of the public, including donors and program participants.
