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en Lo Cotidiano
Project type
Illustrations
Date
September 2024
Program Used: Clip Studio Paint
Project Brief:
I was requested to make a poster illustration for a lecture event through DePaul University's Theology department called Abuelita Theology: Imagining the Communal Dimension of "Lo Cotidiano". Imagery to base the illustration off of included my personal interpretation of community (which was reflected in the hands reaching for each other).
I created “En Lo Cotidiano” as a way of visualizing the space where Abuelita theology was born, specifically in the intimacy of the presence of those closest to us. I utilized a blend of skin colors to present the possibility for viewers to see themselves in the hands displayed, especially those from underrepresented ethnic and racial backgrounds. The inclusion of the multi toned hands also serves as a reminder that Hispanic and Latinx ethnicities, as well as our experiences, are not a monolith. I included food as well as art on the back wall because many communities connect through creative expression. “En Lo Cotidiano” is a visual beckoning to reflect on and actively participate in your community’s traditions and storytelling traditions, because storytelling is how we grow as people.
This stylescape is inspired by Russian Constructivism, a movement that emphasized bold, geometric design and functionality for social change. For Rebuilding Together Metro Chicago, we’ve adapted these principles to communicate their mission of revitalizing communities with a dynamic, purpose-driven aesthetic—focusing on impact, unity, and transformation through strong colors and modern, functional design.
BOTB LOGO
The client requested a logo for their annual "Battle of the Bands" fundraising event, aiming for a design that stood apart yet still connected to their main logo. The logo features an expanded color palette with more of their secondary brand colors, along with a grungy, rough-edged aesthetic to capture the event’s energy while maintaining a connection to their primary logo through the use of geometric shapes and color blocking.
Early Design Variants
Exploring Color Variants
Social Media Templates
Project Brief:
The client requested a set of social media templates that can be easily updated each year. The set includes:
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A template to showcase the bands' names.
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Two variants to add sponsor logos.
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Have information about the event (date/address) on both templates.
A key consideration is that sponsors might provide non-transparent logos, so the design should feature a background that still looks visually appealing with these types of logos. The templates should be versatile, aligned with the client's branding, and easily adaptable for future events.
Vehicle Wrap
Project Brief:
The client requested a van wrap design that creatively incorporates their logo, with the idea of splitting it up to wrap around the van. They preferred to stick to their primary brand colors to maintain consistency with their national brand. The design should also include various contact methods, including a QR code, and feature their mission statement to clearly communicate their values and make it easy for potential customers to connect. The wrap should be eye-catching, professional, and align with Rebuilding Together brand standards.
Event Pamphlet
Project Brief:
To strengthen community engagement and streamline communication, this project introduces a cohesive and visually engaging pamphlet that replaces the organization's previous system of multiple flyers. The new design brings together all essential information for prospective volunteers into a single, accessible format—highlighting Rebuilding Together Metro Chicago's mission to repair homes, revitalize communities, and rebuild lives. With a clear, inviting layout and impactful storytelling, this pamphlet aims to make it easier for prospective volunteers to connect with the mission and take action through service.
